Axis Bank’s new festive campaign Dil Se Open Celebrations gives out a clear message– good deeds do not demand a special occasion. The campaign encourages its viewers to practise kindness during festivals and throughout the year because “achhai kabhi rukni nahi chahiye (good deeds should never stop).”

The campaign has two phases. The first phase celebrates traditional Indian festivals like Ganesh Utsav and Onam, bringing the warmth and joy associated with these occasions. After the festivities, the campaign’s films show small but impactful gestures that urge the viewers to recognise and cherish the people around them throughout the year, not just during festivals.

Building on this spirit, the second phase celebrates Navratri and the approaching Diwali. Each film encourages the Dil Se Open philosophy, acting as a reminder that these values should become a part of daily life

Anoop Manohar, Chief Marketing Officer at Axis Bank, shared his thoughts on the campaign: “India is a land of many festivals, and we have used regional nuances of these festivals in a series of heartwarming films to bring this narrative to life. The plethora of offers available on credit cards and other banking products are an apt enabler for keeping these traditions alive during and after the festival.”

Axis Bank customers can enjoy discounts of up to 25% on a variety of brands across multiple categories. Shopping enthusiasts can benefit from offers on Amazon, Flipkart, Max Fashion, Myntra, Tira, and VERO MODA.

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Electronics offers include deals with IFB, Motorola, Reliance Digital, Samsung, and Xiaomi. For those with a taste for luxury, brands like COACH, HUGO BOSS, Michael Kors, and TUMI are part of the campaign. Customers can also avail of discounts on dining and grocery services through Blinkit, EazyDiner, and Swiggy.

For those planning to travel or reunite with family in other cities, Axis Bank provides instant savings via travel partners such as Cleartrip, Cathay Pacific, MakeMyTrip, Paytm Flights, and Yatra. To offer payment flexibility, many of these deals are available on attractive EMI plans.