La Pink has roped in Bollywood actress Parineeti Chopra as its first-ever brand ambassador. The customer feedback-driven company debuted in 2023 with 17 products and has now grown into a portfolio of over 60 items. La Pink pays great attention to customer needs, delivering fresh, impactful, and innovative products for the Indian market.

La Pink is India’s first beauty brand that offers 100% microplastic-free formulations, well-known for its natural products.

Nitin Jain, Founder and Director of La Pink, stated that her intelligent and aspirational approach to self-expression aligns with their philosophy that beauty should reflect one’s authentic self. Her passion for social change and dedication to initiatives that promote women’s empowerment and self-love is something La Pink deeply resonates with.

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Expressing her thoughts about joining La Pink, Parineeti said, “While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment.”

Parineeti added that Indian consumers deserve to know about these ingredients and make choices accordingly. She further conveyed her excitement to be associated with La Pink which will inspire people to embrace mindful beauty choices.