Zydus Wellness has announced the appointment of Arijit Sengupta as its new Chief Marketing Officer (CMO). With over 20 years of experience in global marketing and business strategy, Sengupta brings a wealth of knowledge from his leadership roles at renowned FMCG giants such as Reckitt, Unilever, and Colgate-Palmolive.

In his previous role as Global Marketing Head at Reckitt, Sengupta was instrumental in leading digital startup brand development, most notably for Upspring, a wellness-focused startup acquired by the company. His leadership drove significant market expansion for Upspring, positioning the brand as a strong player in the wellness industry. Sengupta’s expertise in brand communication and market positioning played a key role in the startup’s success, expanding its reach into international markets and strengthening its profitability.

Sengupta’s career began at Colgate-Palmolive, where he honed his skills as an Area Sales Manager. He later joined Unilever, where his decade-long tenure culminated in his appointment as Regional Marketing Director for Fabric Care in Asia. During his time at Unilever, he led several high-impact marketing strategies and product innovations, driving business growth across South and Southeast Asia. One of his key contributions was advancing the use of fabric conditioners in India through targeted consumer education campaigns, which helped to build and grow the category across the region.

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Zydus Wellness is expected to benefit greatly from Sengupta’s extensive background in driving brand growth and innovation. With the wellness industry witnessing rapid expansion in India, his appointment is seen as a strategic move to strengthen Zydus’s market presence and drive long-term growth.

Commenting on the appointment, a spokesperson from Zydus Wellness said, “Arijit’s vast experience and success in both established and emerging brands make him the ideal candidate to lead our marketing strategies as we continue to expand our wellness portfolio.”

Sengupta’s leadership is expected to play a pivotal role in shaping Zydus Wellness’s brand direction, further solidifying its position in the competitive wellness market.