Kotak Mahindra Bank Appoints Jyoti Samajpati Executive Vice President

By Elets BrandStory - 16 October 2024
Jyoti Samajpati

Jyoti Samajpati has joined Kotak Mahindra Bank as its Executive Vice President. After a 17-year stint at Unilever, where she was the Senior Global Brand Director for Closeup, she will help Kotak attain its goal of becoming more consumer-focused.

Samajpati’s journey began at advertising giant Lowe Lintas, where she started out as a Planning Manager. She later took on the role of Brand Manager at Marico before joining Unilever. At Unilever, she was in charge of tea brands like Taj Mahal and Lipton, before transferring her role into the hair care segment, working for Sunsilk and Dove.

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With more than two decades of experience, Samajpati is an experienced global brand director, skilled in marketing management, customer marketing, brand architecture, market research and brand equity.

Samajpati has a bachelor’s degree in Economics from Fergusson College, and an MBA in Marketing from the Symbiosis Institute of Business Management, Pune.

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