Ask the older generation about Diwali, and you will hear stories about how, in the past, preparation for Diwali started way in advance, bringing the entire family together. However, today’s Diwali feels more like a fleeting flash of lights than the rich, tradition-filled celebration it once was. This bittersweet truth lies at the heart of Parle-G’s latest Diwali ad.

The three-minute film shows a grandmother, quietly grappling with the feeling of being out of sync with today’s world, and her grandson, who’s only just realising that Diwali wasn’t always about online sales and LED lights. His discovery leads to a beautiful chain of decisions reviving old traditions.

Parle-G’s message is clear: “Genius wohi, jo auron ke khushi mein paye apni khushi” — true genius is finding your happiness in others’ joy.

Read More :- Sharvari Shines as the New Face of Miraggio’s Latest Collection

“At every point of the spectrum, Parle-G films hope to evoke a certain amount of emotion. This has been a cornerstone of our past work. This Diwali, we decided to highlight our Diwali traditions in a unique way that has so far been unexplored,” says Mayank Shah, Vice-President of Parle Products.

Renu Somani, National Creative Director of Thought Blurb Communications, the agency behind this film, said, “We went through the Diwali ads of many brands from the past, and realized that this thought had not been explored, and not articulated as such. This concept had promise and we went for it.”