NODWIN Gaming has brought on board Atin Suri as its new Global Head of Experiential Marketing. He will be responsible for leading the company’s expansion in experiential marketing worldwide and its intellectual properties, which include gaming, eSports, music, pop culture and comedy.

Suri has over two decades of experience in crafting creative and disruptive campaigns. He has brought in international IPs like DreamHack and PUBG to India. Suri played an important role in managing Formula 1 in India and renaming Feroz Shah Kotla Stadium to Arun Jaitley Stadium. He has also worked with governments across states and managed events in countries like the USA, UK, and UAE.

Atin shared his excitement about the role and said, “For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences. At NODWIN Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.”

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Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, has worked with Suri on previous projects. He stated that he has always admired the fresh and bold approach Suri brings to the table., adding that his tech-driven, experiential events fall in line with NODWIN’s vision to create unforgettable gaming experiences on a global scale.