SBI & FCB Kinnect Turn Loans into Festive Cheer in New Campaign

By Elets BrandStory - 24 October 2024
SBI

Festive seasons are all about upgrading lifestyles, but let’s be honest—taking out a loan can feel like a cloud over that shiny new purchase. To flip this mindset, SBI, India’s largest public sector bank, launched its “Celebrations Unlimited” campaign, celebrating the joy of festive buying with a little financial help.

Created by FCB Kinnect, the campaign’s light-hearted films highlight how SBI’s range of loans—including car loans, gold loans, personal loans, and loans against mutual funds—can add to the festive joy instead of being a burden. Instead of the usual serious finance talk, the ads use humour to show how taking a loan can be a reason to celebrate, positioning SBI as the go-to option for loans during the festive period.

G. S. Rana, DMD (Retail – PB & RE) at SBI, said they are not just offering loans, but helping people fulfil their dreams. Neville Shah, CCO at FCB Kinnect, added that festivals are all about bringing joy, so nothing should stand in the way, especially when the right loan can make it happen.

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Rohan Mehta, CEO of FCB Kinnect, said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.”

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