FCB Interface has roped in Noor Samra as its new National Planning Director. She will be working alongside network leaders, combining her global reach and local insights, to give the agency’s strategic chops a boost. Noor already has the experience, having worked with some of the widely recognised brands in India and worldwide, like Visa, HDFC Life, PhonePe, Spotify, Whisper,  Lay’s, Kurkure, Doritos, Quaker, and Heineken.

Gaurav Dudeja, CEO of FCB Interface, stated that to achieve transformational growth, one needs the right people at the helm. Expressing his confidence in Noor’s appointment, he said, “She brings a unique blend of strong academic background in sociology, experience as an ethnographer and more recently of leading strategy on a wide spectrum of brands – from FMCG to consumer tech. What encourages me most about Noor is her energy and ability to straddle across deep and immersive strategy work, as well as provide inspiring springboards with agility for creative teams to take a leap from.”

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Noor, commenting on her appointment, hopes to add more value and depth to the firm’s clients. FCB’s belief, that creativity drives economic impact, is something Noor resonates with, and aims to create work that sets industry benchmarks and delivers the results that clients want.