Senco Gold & Diamonds has a new face for its men’s jewellery line, Aham, and it is none other than Bollywood star Kartik Aaryan. The brand unveiled its exclusive ‘Regalia’ collection featuring pieces designed for the modern man, including rings, bracelets, cufflinks, ear-studs, chains, and pendants. Kartik, known for his distinct style, embodies this collection’s spirit, aiming to make jewellery an essential part of men’s personal expression.

Joita Sen, Director of Senco Gold & Diamonds, said they are delighted to have Kartik join the Senco family as the face of Aham. She added that men’s interest in stylish jewellery is growing, and Kartik perfectly represents that shift with his modern appeal and ability to inspire. His easy charm and connection with young, style-focused consumers make him the ideal choice for this line, which blends sophisticated style with relaxed luxury.

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Kartik Aaryan said, “Jewellery today isn’t just for women, but a powerful form of self-expression for everyone. When I wear a piece that reflects my style, it boosts my confidence and shows the world a different personality. I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Aham’s designs are understated yet sophisticated.”

This partnership will roll out across a series of digital campaigns and social media initiatives, giving fans and customers a chance to engage with both Kartik and the brand.