Zepto has launched Jarvis, its very own in-house advertising service, designed for brand visibility and sales. Jarvis offers both small and big players on Zepto’s platform a chance to shine by crafting targeted and optimised campaigns and connecting brands with users more efficiently.

Jarvis has already served a staggering 15 billion ad impressions, raking in over 4% of advertising revenue as a percentage of total sales. For perspective, the quick commerce benchmark sits at 3%-3.5%, according to BofA Global Research, 2024.

“Jarvis represents the convergence of quick commerce agility and advertising sophistication,” said Ashwinikumar Patil, Zepto’s VP of Product. He calls it a one-stop solution that tackles everything from boosting brand recognition to driving conversions, all powered by real-time insights.

“Launching Jarvis in just 4 months shows the incredible collaboration between our engineering, data science, and product teams, pushing the boundaries of what’s possible in quick commerce through technology,” he added.

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Jarvis offers up to 8x returns on ad spend, giving brands a direct line to users. This leads to lasting relationships and increased sales. And for sellers on Zepto’s platform, this means more visibility and better growth opportunities.

Koushik Kottamasu, Director of Engineering—Growth and Monetisation, remarked that even at this early stage, Zepto is seeing sellers maximise their returns and boost product discovery. He further added that for small businesses with limited resources, Jarvis is a game-changer, thanks to its user-friendly interface and intuitive design.

Jarvis has its sights set on hitting ₹1000+ crore annualised run rate by FY25.