Zee Studios has promoted Anjali Raina to the position of Head of Marketing, bolstering the studio’s leadership team. Already leading Production, Anjali will now lead marketing strategy and commercials and report directly to Chief Business Officer Umesh Kumar Bansal.

With over two decades in the entertainment industry, Anjali has played a leading role in India’s OTT sector. Her expertise in content and marketing earned her the Women Business Leader Award in 2017, presented by Maharashtra Governor Bhagat Singh Koshyari.

Previously, Anjali worked in various leading positions in companies like Epic On, where she was the Vice President of Content and Marketing; Ullu as the Group Senior Vice President; and Chief of Human Resources in EXL India.

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About her expanded role, Anjali shared that she is excited to lead marketing for Zee Studios, calling it a brand that is constantly redefining creativity and innovation. She further informed that the role lets her merge their marketing, production, and commercial efforts, making sure their stories resonate with audiences effectively.