Pidilite Industries has promoted Manish Dubey from Chief Marketing Officer to Chief Brand Officer for Fevicol. Dubey recently shared the news with a LinkedIn announcement.

Dubey has an intensive background in general management, marketing, and digital business transformation. His skill set includes product management, category growth, and customer experience enhancement—all backed by a digital-first approach.

Before joining Pidilite Industries Limited, Dubey served as the Chief Marketing Officer of ICICI Prudential Life Insurance Company Limited for over 15 years. There he was responsible for growing the online business and the entire marketing function.

Also Read :- YouTube Shopping Takes India by Storm; Flipkart and Myntra Join the Show

Dubey has worked for General Mills and Asian Paints, serving as the General Brand Manager in both instances. His notable achievements include ICICI Pru’s “Achche Bandeh” campaign and Asian Paints’ “Royale” campaign. His work with data analytics, machine learning, and SEO has been featured in case studies, and his digital marketing efforts were highlighted at India’s inaugural YouTube Brandcast in 2019. Dubey was named “Marketer of the Year” by IAA in 2016.