Rediffusion has appointed Rishu Verma as the Senior Vice President and CEO of its latest vertical, Konjo, an agency launched for the many unique needs of startups. Verma will operate from Mumbai and manage several of Rediffusion’s existing accounts, as well as Konjo’s objective to provide guidance and brand development for Indian startups.

Verma, who has nearly 20 years of experience in marketing and advertising, will manage day-to-day operations, develop client relationships, and help grow the business of both established and emerging brands and ventures. Carol Goyal, Executive Director at Rediffusion, who also heads Konjo, hopes that Verma’s return, with enriched global experience, will help clients at both Konjo and Rediffusion.

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Before rejoining Rediffusion, Verma was serving as an Integrated Client Partner at dentsu Malaysia, working with clients like Toyota and Telekom Malaysia. He has also worked with well-known agencies, like Ogilvy, JWT, Leo Burnett, and BBDO; and worked with Indian brands like Cadbury(Perk, 5 Star, Gems), TATA Motors, Vodafone, and TATA Tiscon Rebars.

Commenting on his appointment, Verma said, “Rediffusion is an iconic creative company known for building some of the most iconic brands in the country and I hope to be able to continue the same legacy forward.”