Joy Personal Care, a leading Indian personal care brand under RSH Global, has unveiled Shah Rukh Khan as its latest brand ambassador for the face wash category. This collaboration marks a significant milestone for the brand as it seeks to strengthen its presence in the personal care market.

JOY Lemon Face Wash, amongst the flagship products of the company, will be endorsed by SRK, alongside Sanya Malhotra, who has been associated with the brand for the past year. The dynamic duo will be featured in the upcoming commercial set to debut during IPL 2024.

Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global) emphasized the importance of this collaboration, stating, “With the face wash category representing a significant market value, this partnership underscores our commitment to expanding our market share. Shah Rukh Khan’s influential presence will enable us to connect with audiences nationwide.”

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Expressing his excitement, khan stated, I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritises inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”

This collaboration reinforces the brand’s belief that skincare transcends traditional beauty standards, celebrating the unique beauty of every individual. Joy Personal Care continues to challenge and redefine conventional beauty norms through its inclusive initiatives.