Global apparel retailer UNIQLO has unveiled its highly anticipated 2024 Spring/Summer campaign, titled ‘Summers are for Linen’, featuring Bollywood actress and UNIQLO Brand Endorser, Katrina Kaif. As the peak summer season approaches, the actress will be showcased in a campaign film across digital and offline platforms, showcasing the Linen Collection and embodying the brand’s LifeWear values of authenticity, diversity, and timelessness.

Expressing her enthusiasm, Katrina Kaif shared, “During hot summers, breathable and lightweight fabrics are a necessity. UNIQLO’s Linen is fantastic at keeping me both comfortable and cool throughout the day. I also love that this collection is so versatile and offers timeless style for anywhere – whether I’m at work or enjoying my day at home.”

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Nidhi Rastogi, Marketing Director of UNIQLO, expressed excitement about the campaign launch, stating, “ We are excited to welcome the season with the launch of our ‘Summers are for Linen’ campaign, featuring our Brand Endorser, Katrina Kaif. We are positive that the versatility of the UNIQLO Linen collection, celebrated with Katrina’s timeless charm and elegance, will resonate with our customers.”