Madame, a leading name in the fashion industry, has unveiled its highly anticipated 2024 Spring/Summer campaign titled “Fashion Is Me,” starring Bollywood actress Shanaya Kapoor.

As the peak summer season approaches, the collection embodies the essence of modern femininity, offering a curated selection of ensembles designed to celebrate the season’s spirit. From chic daywear to elegant evening attire, the collection caters to the diverse fashion preferences of contemporary women, reflecting Madame’s commitment to creating stylish and versatile pieces.

Expressing her enthusiasm, Shanya Kapoor, shared, “I am excited to be a part of Madame’s Collection launch, The collection perfectly captures the essence of spring with its vibrant colors, modern silhouettes, and effortless style. It has been an absolute pleasure collaborating with Madame, and I am excited to see the collection resonate with fashion-forward individuals.”

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Sumedha Jain, MarCom Head at Madame, expressed excitement about the campaign launch, stating, “We are thrilled to present our latest Spring/Summer’24 Collection with Shanaya Kapoor as the new fashion face, whose style and elegance perfectly complement the ethos of our brand. The positive feedback received from attendees reaffirms our commitment to delivering collections that inspire confidence and celebrate individuality.”

The collection will be available across Madame’s exclusive stores, large format stores, major online marketplaces, and on its official online store Glamly.