Eveready Industries India Ltd. (EIIL) has recently announced Neeraj Chopra as its new brand ambassador. With this partnership, the brand aims to strengthen its connection with the youth.

The collaboration marks a significant step towards everyday’s commitment to excellence and innovation, highlighted by the introduction of the new Ultima Alkaline battery series.

Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd, expressed excitement about this collaboration, said, “Our collaboration with the sports icon, Neeraj Chopra highlights a shared pursuit of continuous improvement, innovation, more power, and dedication towards excellence, bridging the worlds of sports and spirit of the youth. Innovatively designed with Turbolock Technology, our Ultima Alkaline battery series, embodies our dedication to solving emerging consumer needs with smarter appeal and 400% long-lasting performance. Neeraj Chopra’s extraordinary journey mirrors our brand’s evolution and expansion to enhance the quality of life by offering cutting-edge, portable energy and lighting solutions to people. Together, we aim to empower the present and energize the future, shaping a better tomorrow for generations to come.”

Commenting on this collaboration, Neeraj Chopra said, “I am delighted to partner with Eveready, as the brand ambassador. Eveready has been an integral part of Indian households for decades and is well known for its innovation, reliability, and commitment to quality. As an athlete, I understand the importance of being reliable and long-lasting power, and I believe Eveready’s Ultima Alkaline battery series exemplifies this quality. I look forward to representing a brand that resonates with my values of performance, durability, and trustworthiness.”

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