Groom India, Owners of Naturals Salon, a professional salon brand, has unveiled Smriti Mandhana as its latest Brand Ambassador. The collaboration marks Naturals’s inaugural step into direct consumer products, signifying an important milestone in the brand’s evolution.

The alliance underscores Naturals’ commitment to championing diversity and celebrating individuality.

CK Kumaravel, Co-founder and CEO, of Naturals Salon, expressed excitement about the collaboration, stating,“ I am thrilled to announce that Smriti Mandhana, the winning captain of RCB, the champion of WPL, will be leading our charge as we embark on our ‘transformation’ journey. Our venture into the skin care products realm signifies a pivotal stride towards our forthcoming era of portfolio growth. In May 2024, we eagerly anticipate unveiling our visionary business strategy alongside the esteemed presence of Smriti Mandhana, presenting our product brand to the world with newfound vigor and purpose.

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Sharing her thoughts on the partnership, Smriti said, “I am thrilled to associate with Naturals, a brand that shares my passion for empowering individuals and celebrating diversity. As someone who believes in the power of authenticity and self-expression, I am excited to embark on this journey with Naturals skin care beauty products and inspire individuals to embrace their natural beauty.”

Commenting on the occasion, Veena Kumaravel, co-founder, of Naturals Salons, said, “We are honoured to add Smriti Mandhana to the Naturals family as our brand ambassador. Her remarkable journey and unwavering spirit resonate deeply with our values, and we are excited to collaborate with her to inspire confidence and self-expression in individuals across the country”