Bingo! Mad Angles, a much-loved snacking brand under ITC Foods, returns to entertain with its latest campaign – the launch of its Greatest of All Time (G.O.A.T) Pack, Renowned for its unconventional humor and quirky marketing, Bingo! Mad Angles is pulling out all the stops to provide consumers with amusing explanations for why their new packaging is truly the G.O.A.T.

The campaign concept is wonderfully eccentric, featuring a range of offbeat reasons such as being dust-proof, waterproof, weather-proof, and even boasting a dedicated song. The brand is pushing the Limits of quirkiness to new heights. In an interesting move, the brand has collaborated with renowned celebrity influencer Orry, rapper Srushti Tawade and the enigmatic Hydroman to unveil the secrets behind why the new pack reigns supreme. However, there’s a twist in the tale that promises to leave audiences both bewildered and entertained.

The madness doesn’t stop there! The brand encourages its audience to participate in the fun and stand a chance to win exciting prizes by sharing their own ‘mad’ reasons for why the new pack deserves the G.O.A.T title.

Mr. Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, ITC Foods emphasizing the significance of this campaign, stated,“Bingo! Mad Angles are known for its innovation, creativity and humour. From this new campaign and new packing, we wanted to take our signature brand of humour and madness to new heights. With this campaign, we’re turning up the humour quotient to the maximum. Get ready to laugh, get ready to be amazed and get ready for the snacking experience of a lifetime.”

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To broaden the campaign’s reach, Bingo! Mad Angles has partnered with numerous prominent influencers for their humorous take on Gen Z problems. Through live influencer videos, Bingo! Mad Angles celebrates the vibrant energy and relentless determination of individuals such as Sushant Divgikr, an Indian transgender artist known for forging his individual path and defying conventions. In his reel, he titles the new pack as the G.O.A.T pack for its judgement-proof nature, just like himself. Similarly, Preeti Sarkar, the Bengali influencer famous for her zany characters, celebrates being Troll-proof along with the new Bingo! Mad Angles pack.