The Advertising Club of Madras, Known as one of the country’s oldest and most vibrant advertising clubs, is excited to declare the comeback of its highly anticipated flagship event – the 42nd MADDYs 2024.

This year’s MADDYs is set to exceed expectations, recognizing the ever-evolving advertising landscape, the Ad Club Madras has expanded the award categories (146) to encompass the latest trends and innovations and to ensure a more inclusive platform that celebrates excellence across all aspects of advertising.

The MADDYs 2024 introduces a revamped award segment structure which is simple. This simplified approach makes the entire process of entering easier and more efficient for agencies and individuals. The awards are now classified into categorised such as Creative, Digital, Media, and Unpublished.

Creative Awards has been extensively opened up for multiple Industry Verticals
(FMCG, Consumer Durables, Automobiles, Retail, Health & Wellness, Hospitality, Banking & Insurance, Education, Online services, Telecom, Real Estate, Media & Entertainment, Public Services) and comprise 98 categories under it. These categories would cover all types of media i.i.e.Print, Television, Radio, OOH & Digital. The club has added Maddys Design, Maddys Craft, Video(for Production Houses), Radio, Best Use of AI, Public Service, Regional(Tamil), and Integrated campaigns under the Creative Awards section this year.

Digital Awards comprise 20 categories that are relevant to the type and nature of campaigns delivered by Digital Agencies for clients today. These Categories are broadly classified under Creative/Content, Mobile, Websites & Digital campaigns.

Media Awards have been extensively thought through and comprise 22 categories under Media Innovation, Media Strategy, Events & Brand Activation, and Integrated campaigns.

Unpublished Awards comprise 6 categories to bring out passionate work that may not be commissioned by the client but recognized by the advertising fraternity.

The club also added the category of Digital Agency Of The Year & Client Of The Year along with the coveted Creative Agency Of The Year & Media Agency Of The Year.