Libas, an ethnic fashion brand, has named Bollywood actor Kiara Advani as its brand ambassador. With this partnership, the brand aims to widen its reach in the premium ethnic wear market in India. The actress will be featured in a Brandfilm, showcasing the brand’s latest Spring-Summer collection, embodying the brand’s LifeWear values of authenticity, diversity, and timelessness.

Expressing her enthusiasm, Kiara Advani stated, “As someone who values the timeless elegance of ethnic wear, I am thrilled to collaborate with Libas as its brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”

Sidhant Keshwani, Founder & CEO of Libas, commented on the collaboration, stating, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage.”

Libas’ Spring-Summer collection epitomizes the latest trends, blending timeless fabrics such as cotton and linen with intricate threadwork and vibrant pastel hues. Featuring elegant silhouettes, signature gota work, and delicate embellishments, the collection offers a modern interpretation of classic elegance. With a rich blend of textures and contemporary prints, Libas continues to captivate with its timeless appeal and attention to detail.

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