Nilkamal Sleep has unveiled Ranbir Kapoor as its latest brand ambassador, marking a significant milestone for the company as it aims to revolutionise the mattress industry with its brand philosophy, “Thoughtfully Designed for You.”

According to the company’s press release, this collaboration is a strategic move to position Nilkamal Sleep as a thoughtfully designed sleep solution, particularly targeting the new-age audience.

Eashan Parekh, Head of Nilkamal Sleep, expressed excitement about the partnership, stating, “We are thrilled to welcome Ranbir Kapoor into the Nilkamal Sleep family as our brand ambassador. His dynamic personality perfectly aligns with our brand values, and we believe his association will further amplify our message of promoting healthy sleep and unparalleled comfort. With Ranbir’s popularity and relatability among the new-age audience, aim to strengthen our presence in the market and revolutionize the mattress category, aspiring to become one of the industry leaders within the next two years.”

Commenting on the partnership, Kapoor said, “I am delighted to collaborate with Nilkamal Sleep, a legacy brand that truly understands the importance of quality sleep and respects individual sleeping habits. I strongly believe that the mattress plays a crucial role in enhancing the quality of sleep, and Nilkamal Sleep offers a splendid range of products that are exceptionally comfortable, providing a truly restful sleep experience.”

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