Dabur Appoints Kajol as Brand Ambassador for Odomos Universal, Mosquito Liquid Vaporizer

By Elets BrandStory - 05 April 2024
Kajol

Dabur India Ltd makes a significant move by stepping into the mosquito liquid vaporizer market with the introduction of Odomos Universal Mosquito Liquid Vaporizer. It will be available in both Electronic Mosquito Repellent Machines & Mosquito Repellent Refill, compatible with all standard machines. The company has also roped in Bollywood star Kajol as the face of this new brand. A series of campaigns, featuring Kajol, will be launched shortly to promote this product.

Mr. Abhishek Jugran, Executive Vice President- Marketing, Dabur India Ltd said, “We are thrilled to unveil Odomos Universal Mosquito Liquid Vaporizer, providing advanced protection against mosquitoes. This move underscores Dabur’s commitment to expanding the market for its products. With growing concerns regarding mosquito-borne diseases, Odomos Mosquito Liquid Vaporizer aims to deliver effective and long-lasting protection against mosquitoes”

Commenting on her association with the brand, Kajol remarked, “I’m delighted to partner with Odomos, a trusted name in mosquito protection. Together, we’re committed to advocating the importance of mosquito protection and ensuring the safety and well-being of our loved ones”.

Priced at Rs. 85 for a combo pack consisting of one machine & one refill of 45ml, Odomos Mosquito Liquid Vaporizer is formulated with a unique blend of ingredients, which gives 100% protection from mosquitos. The product’s convenient usage and efficacy make it an essential addition to every home’s mosquito protection regimen.

“With Kajol as our brand ambassador, we aim to enhance awareness about mosquito protection while providing consumers with a reliable solution for their needs. Renowned for her versatile acting prowess and influential persona, Kajol embodies the values of Odomos – protection, trust, and reliability. Her association with the brand reinforces Dabur’s dedication to delivering high-quality products that prioritize the well-being of consumers” said, Mr Sanath Pulikkal, Head of Marketing, Home Care at Dabur India Limited.

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