HMD, renowned for its smartphone craftsmanship focused on user experience, has announced its partnership with Rajasthan Royals as the Official Smartphone Partner for this year’s high-octane IPL T20 season. This collaboration is set to reinforce HMD’s presence and aims to elevate its brand visibility nationwide. The partnership also seeks to capture and celebrate thrilling sporting moments using HMD’s upcoming aspirational technology, leveraging the influence of cricket’s biggest personalities.

Remarkably, both brands are making their respective waves, Rajasthan Royals is playing great cricket, and mobile tech innovator, HMD, secured multiple accolades at this year’s Mobile World Congress 2024 and was noted as a company with big plans to change smartphone design forever.

Tathagat Jena, head of marketing and online biz, India at HMD, expressed enthusiasm about the partnership, stating, “Teaming up with Rajasthan Royals is a home run for us. This collaboration brings together two forward-thinking brands that strive to stay ahead of the curve – both passionate, bold, and always pushing boundaries.”

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Alok Chitre, CBO, Rajasthan Royals, commented, “As we embark on this exciting journey with HMD as our Official Smartphone Partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch.”