India’s Esteemed National Broadcaster, Doordarshan, has introduced a fresh brand identity, the old and well-known tricolour logo now has a saffron–coloured look.

Speaking about the unveiling of the new logo, Gaurav Dwivedi, Chief Executive Officer of Prasar Bharati, shared, “We went through multiple options before picking this one. The new logo has a visual aesthetic.”

Taking to Social Media Platform X, the broadcaster posted, “ While our core values remain the same, we are now available in a new avatar. Get ready for a new journey like never before. Experience all-new DD News!”

The introduction of the refreshed logo signifies Doordarshan’s commitment to evolving with the times while staying true to its foundational principles. With this fresh visual identity, Doordarshan aims to captivate audiences and offer an enriched viewing experience across its platforms.