MasterChow, an Indian brand renowned for its ready-to-cook Asian specialities, proudly unveils its collaboration with celebrity chef Ranveer Brar as its brand ambassador. This strategic alliance aims to position MasterChow as the ultimate destination for “Asli Chinese” cuisine, emphasizing trustworthiness, credibility, and relatability.

The decision to enlist Ranveer Brar onboard as the face of MasterChow reflects both parties dedication to authenticity and excellence. With the tagline “Asli Chinese,” this partnership resonates with the chef’s culinary expertise and passion for genuine flavours. By aligning with Brar’s Culinary philosophy, MasterChow aims to reinforce its position as a trusted provider of authentic Chinese cuisine in the market. The endearing Ranveer Brar is also a perfect embodiment of MasterChow’s spirit that is committed to raising the flavour bar for its ever-expanding and loyal customer base with its authentic and delectable Chinese-styled offerings. Commenting on the collaboration, Chef Ranveer Brar expressed, “As a chef, I believe in using authentic flavours and ingredients to create memorable culinary experiences. I am excited to join forces with MasterChow and champion authentic Asian cuisine through its exceptional range of products. With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavours to households across India.”

Founder of MasterChow, Mr Vidur Kataria, remarked, “Ranveer Brar epitomizes our brand value for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unmatched expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry. We’re not just offering a product, we’re offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionize the way people experience Chinese food at home.”

Studio Fry played a pivotal role in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message across all channels.

The campaign will kickstart digitally, primarily through social media platforms, with potential expansion into other channels such as OTT platforms later in the year. MasterChow’s premium range of Chinese delicacies are available on the brand’s official website, Blinkit, Zepto, Instamart and Amazon.