Leading Jeans Brand Levi’s has launched its latest campaign, “ New Fits, Infinite Possibilities” starring Bollywood actress Deepika Padukone. As summer approaches, Levi’s introduces its latest collection, featuring- the retro-inspired flare, the laid-back loose, and the classic straight – there is something for everyone, a pair for every mood, style, and occasion.

As the temperature rises, keep it easy with LOOSE FITS that prioritize comfort and effortless ’90s-inspired style. The High Loose offers loose jeans with a cinched-in waist and, relaxed legs. while the ’94 Baggy and ’94 Baggy Wide Leg offer a double dose of ’90s love with an easy, baggy silhouette.

Levi’s takes a turn with its range of flared jeans. The Ribcage family of fits introduces The Ribcage Cropped Boot, Ribcage Wide Leg, and the newest addition, the Ribcage Bell, featuring a super exaggerated bell leg for legs that go on for days.

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“Levi’s has always been a pioneer in women’s jeans, blending quality and fashion. For our consumers, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. With Deepika Padukone as our brand ambassador, who truly embodies denim expression, we hope that women will find that new favourite pair, in which their style comes to life” said Amisha Jain, MD, senior VP LS&Co South Asia, Middle East, Africa.

Step into the world of Levi’s and embark on a journey to discover your new favourite fit – because with Levi’s, the possibilities are truly limitless. The collection starts at Rs. 2799 and is available online on Levi. in and across Levi’s stores in India.