Myntra has rolled out its campaign for Raksha Bandhan, featuring the sibling duo Arjun Kapoor and Khushi Kapoor, who will be a part of two ad films and more shorties. The Tyohar Ready with Myntra campaign positions the platform as a one-stop- destination for all gifting needs this festive season with a spotlight on Rakhi.

The ad film opens to lively music, setting the scene for a Rakhi episode that’s all too familiar. Arjun Kapoor, determined to impress his fashionable sister, Khushi, finds himself under her critical eye as she sighs over his minimal effort. This sibling banter is a humorous nod to the typical Raksha Bandhan scenario many can relate to. However, Arjun has an ace up his sleeve. He surprises Khushi by stepping out in a suave outfit from Myntra, showcasing not only his upgraded style but also Myntra’s newly added premium gifting options and festive fashion. Arjun then highlights The Myntra Rakhi Store, and its vast collection, making the message clear: Myntra helps make Rakhi gestures thoughtful and unique, elevating the style quotient of the festival. Through Arjun’s transformation, Myntra highlights its offerings, urging everyone to ditch the last-minute generic gifts and embrace the special moments with fashion-forward choices.

Commenting on the Rakhi campaign, Abhishek Gour, Director, Brand and Digital Marketing, Myntra, said, “We’re thrilled to bring together Arjun and Khushi Kapoor for the first time on screen in our Rakhi campaign. Their sibling chemistry perfectly embodies the spirit of Raksha Bandhan. Our extensive Rakhi selection, premium gifting options, and trend-first festive fashion are enabling customers to celebrate this Rakhi at its best. This campaign also aligns perfectly with Myntra’s position of being one of India’s most loved destinations for fashion and our recent foray into the gifting space.”

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Speaking about the campaign, Ira G, CCO, Toaster, said, “Sometimes we forget that we are the only country and people that celebrate the brother-sister relationship with Raksha Bandhan. The attempt is to nudge people to make Rakhi as special as it deserves to be with dressing up and special rakhis and unique gifts on Myntra. And Arjun Kapoor as the harrowed brother, getting his dressing and gifting wrong and combining him with Khushi Kapoor as his diva younger sister was super authentic and fun to this end.”