Myntra collaborates with Masaba Gupta – the acclaimed fashion designer and beauty entrepreneur as the brand ambassador for Myntra Home. In this role, she will bring her creative vision to the platform, curating an inspiration-driving home selection that caters to trend-first customers who are building homes that best reflect their personalities. As part of this association, she will also be seen in the ‘Curated by Masaba’ campaign, Which shines a spotlight on Myntra’s premium home selection.

Masaba Gupta is a formidable creative force, who has proven her prowess by resonating with diverse demographics through her distinctive aesthetics and design sensibilities across fashion and beauty. Now, she brings her signature quirk and creative brilliance to Myntra Home. This association aligns perfectly with Myntra’s vision towards strengthening the category as the one-stop destination for inspiration-led ‘home’ shopping.

Myntra Home’s portfolio includes fine and elegant home furnishing, trendy art & decor pieces, lamps & lighting, kitchen & dining, bath, and bed linen and appliances from leading brands including M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor and Nestasia. Since recently intensifying its focus on the home category, Myntra has significantly expanded its offerings, boasting a rich catalogue of over 4 lakh styles from more than 1500+ renowned domestic and global brands. Myntra ensures ease of discovery of home products by presenting consumers with a streamlined interface that simplifies their shopping experience via the Myntra app.

About the Brand Campaign:
The ‘Curated by Masaba’ campaign will showcase the tasteful ‘Myntra Home’ selection. It emphasises the core proposition of top-notch design aesthetics, enabling customers to seamlessly discover handpicked products and brands to elevate their homes.

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Speaking on the association, Masaba Gupta, said, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”

Commenting on the collaboration with Masaba Gupta, Sunder Balasubramanian – CMO, of Myntra, said, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratizing fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers.”

Speaking about the launch of the campaign, Ira Gupta, Chief Creative Officer, Toaster India, said, “We felt that the ‘Home Decor’ category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is ‘curated home decor products & themes so good, you’ll be tempted to lie about it’ – both films showcase the width of inspiring themes and unique products one can choose from on Myntra Home.”