Fashor, a contemporary ethnic fashion brand has recently unveiled Bollywood actress Sara Ali Khan as its brand ambassador. The collaboration marks a significant milestone as the brand aims to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for modern Indian women.

Sara Ali Khan’s vibrant personality and elegant style align perfectly with Fashor’s ethos, which celebrates the spirit of the contemporary Indian Women. The ad film featuring Sara Ali Khan celebrates the essence of being “Dil se Indian,” embracing Indian identity with pride. In the film, Sara showcases the special bond with her brother, highlighting FASHOR’s exquisite Rakhi collection. This campaign underscores how Indians incorporate their cultural beliefs into their fashion choices, underlining the beauty and sentiment of ethnic fashion.

Commenting on the collaboration, Priyanka Kankaria, Co-Founder of FASHOR, stated, “We are ecstatic to have Sara Ali Khan join the FASHOR family. Sara embodies the FASHOR woman – someone who is deeply rooted in Indian culture but also progressive. She appreciates high fashion and quality but also values comfort and practicality. We look forward to working with Sara and are confident that she will help us become one of India’s most loved fashion brands.”

Expressing her excitement, Sara remarked “FASHOR’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”