Shopsy, India’s leading e-commerce platform, has launched its latest campaign, “Apna Swag Bina Brand Tag,” starring Bollywood actress and Shopsy brand ambassador Sara Ali Khan. This campaign aims to challenge the common perception that lower prices mean lower quality. With the “Apna Swag Bina Brand Tag,” Shopsy positions itself as the go-to destination for high-quality products at lower prices by eliminating mark-ups.

The ad film features Sara Ali Khan on an aeroplane. When an air hostess accidentally spills juice on Sara’s clothes, the airline staff become worried, and passengers are curious about her reaction. Contrary to expectations, Sara remains calm and later reveals that her outfit is from Shopsy and unbranded, underscoring the message that stylish, high-quality outfits don’t always come with a hefty price tag.

Prathyusha Agarwal, Business Head at Shopsy, commented: “As one of the country’s fastest-growing hyper-value platforms, Shopsy offers millions of Bharat e-shoppers a unique opportunity to bridge the gap between their dreams and means. The ‘Apna Swag Bina Brand Tag’ campaign, featuring Sara Ali Khan, reflects our understanding of customers’ needs, prioritizing affordability, quality, and trends. We are dedicated to providing the best quality at affordable prices, especially as online shopping grows in smaller cities.”

Also Read | Flipkart’s Shopsy Appoints Prathyusha Agarwal as Vice President

Expressing her excitement about the campaign, Sara remarked, “Being part of Shopsy’s campaigns is always a blast—they’re so fun and relatable! As someone who loves a good deal, Shopsy really hits home for me. This time around, it’s even more special because I got to be myself. It’s exciting to partner with a brand that exemplifies the perfect combination of quality and affordability. This campaign celebrates smart, value-conscious choices, and I’m sure customers will enjoy it as much as I enjoyed working on it.”