Plum BodyLovin’s new fragrance, the Vanilla Caramello, is already making waves on social media, and to add to the buzz, the brand has roped in Ananya Pandey to endorse the sweet and warm fragrance for its new commercial.

Taking a break from conventional perfume ads with seductive and suggestive themes, this campaign shows the actress interacting with the perfume while discovering the notes of the perfume that opens with a blend of creamy vanilla with notes of salted caramel, slipping into the nutty and comforting aroma of pistachios and almonds, leading her to declare, “Vanilla never smelled so good!”

Stuti Sethi, Brand Lead – Plum BodyLovin’, stated that the new fragrance “celebrates the joy of unlocking your vivacious, playful spirit and enjoying life’s everyday moments,” calling it the true fashion of Plum BodyLovin’.

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Ananya Panday, actress & the brand’s fragrance ambassador, said, “I’ve always been a huge fan of vanilla fragrances, and Vanilla Caramello is just irresistible! The blend of creamy vanilla and salted caramel makes it so droolworthy, and I can’t get enough of it. It’s fantastic to collaborate with a brand like Plum BodyLovin’ again that not only creates such iconic & chic fragrances but also celebrates them in a fun & authentic way! I can’t wait for women everywhere to experience Vanilla Caramello for themselves and give out chef’s kisses!”