Apni kursi ke peti bandh lo, Mausam bigadne wala hai. As the king, the bazigar of Bollywood is taking over the flight of fashion at Myntra. With the vision of making fashion an everyday trait, Myntra, a leading e-commerce brand in fashion, beauty, and lifestyle, has announced Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. This campaign emphasizes that true fashion statements are made in everyday life, encouraging users to discover and stay updated with the latest trends on Myntra’s platform.

Shah Rukh Khan, a fashion icon known for his versatile and iconic looks, perfectly aligns with Myntra’s strategic goals. His influence transcends generations, making him an ideal representative for the brand. Vijay Sharma, Senior Director of Marketing at Myntra, expressed excitement about the partnership, highlighting SRK’s timeless appeal and his ability to inspire a generation of trend-first shoppers.

The ‘Trend IRL’ campaign features Shah Rukh Khan in a series of ad films set in a conventional office environment. With his stylish outfits ranging from casual textured polos to crochet shirts, SRK effortlessly inspires those around him to elevate their fashion game. Each “Dashing Haan” moment in the campaign showcases real-life trendsetters and promotes Myntra’s TrendNXT page as a hub for fresh fashion trends.

The campaign celebrates individuals who influence others through their unique fashion choices, positioning Myntra as the go-to platform for discovering new trends. By featuring Western wear trends and emphasizing the accessibility of on-trend premium and international brands, Myntra aims to democratize fashion and elevate the nation’s fashion quotient. Shah Rukh Khan’s involvement underscores the brand’s mission to make fashion a means of personal expression for everyone.
Shah Rukh Khan, who has previously represented Myntra in major sales events, expressed his delight in the association, noting that fashion is about expressing individuality and praising Myntra’s understanding of India’s fashion needs. This partnership aims to inspire a trend-first approach to fashion, making it accessible and exciting for all.

Also Read | Joy Personal Care Brand Named Shahrukh Khan as its new brand ambassador for the facewash category