Macho Sporto, the renowned innerwear brand under J.G. Hosiery, proudly introduces the Bollywood sensation Sidharth Malhotra as its latest brand ambassador, marking the launch of the exciting ad campaign “Yeh Toh Bada Toing Hai”.

Combining the solidity and trust of Macho with the vibrance and energy of Sporto, Macho Sporto has emerged as a favourite among discerning mass-premium consumers, and the onboarding of Sidharth Malhotra a leading actor known for his versatility, perfectly complements the brand’s ethos.

Expressing his excitement about the partnership, Sidharth Malhotra shared, “I’m thrilled to collaborate with Macho Sporto, a brand dedicated to offering comfort and style to all its consumers for decades. Their commitment to innovation and quality resonates with me and I’m excited to be part of their journey.”

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Navinn Seksaria, Managing Director of JG Hosiery, the parent company of Macho Sporto, commented on the appointment, stating, “The ‘Yeh Toh Bada Toing Hai’ campaign is at the forefront of a modern and trendy portrayal of our brand, Macho Sporto, and who better than a Bollywood superstar like Sidharth Malhotra, whose charisma ensures that he is the centre of attention wherever he goes, to be its new face. Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”