PokerBaazi India’s leading poker platform, has launched its latest campaign “Tu Poker Khelta Hai Kya” featuring its brand ambassador Shahid Kapoor. The campaign intricately illustrates how every Indian has inbuilt Poker skills that are part of their day-to-day interactions and these skills can be leveraged to become a Poker player. The core message of the campaign is “Jo life mein khelta hai wo Poker bhi khel sakta hai’, (Anyone who plays in life can also play Poker), the ads are filmed satirically to capture how the protagonist (Shahid Kapoor) uses skills that are often associated with Poker, like quick thinking, outsmarting the opponent, reading people, calculating on the go, acting under pressure and calling a bluff, during various real-life situations which make people around him believe that he is a Poker player.

Commenting on the launch of the campaign, Navkiran Singh, Founder and CEO of Baazi Games remarked, “Poker is a mind sport and through this campaign, we are able to establish the fact that like any other sports even Poker requires certain skills. We are highlighting a simple fact that as Indians we possess some of these skills which we use in our daily lives. You can use them to play Poker and at the same time playing Poker can make you get better at these life skills.”

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Crafted by creative agency Talented. The campaign films will be aired during the ongoing Indian Premier League on Jio, accompanied by an extensive out-of-home (OOH) presence across cities.