Palmolive, the renowned personal care brand under Colgate-Palmolive India, introduces its latest campaign featuring its body wash range! This campaign highlights Palmolive’s flagship Aroma range comprising five variants, including the recently launched ones, each infused with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, and Alluring Love. Enriched with natural extracts, Palmolive body washes are crafted to transform daily showers into an aromatic experience.

“Palmolive is an essential part of Colgate-Palmolive’s portfolio. As pioneers in the Indian body wash category, we must reinforce Palmolive’s reputation for delivering natural, aromatic bathing experiences. To do this, we felt that there is a need to address the reality of our consumer’s life. Our target audience is always on the go, always rushed, always ON. Her busy daily routine offers her no moment to pause. however, indulging in the simple pleasure of a sensorial Palmolive shower can be just that! Through this campaign, we encourage our consumers to take a moment to slow down and savour the feeling, every day.” says Swati Rao Jeyakumar, Director – Oral Beauty & Personal Care Marketing at Colgate-Palmolive. She adds, “Our body washes are curated with rich aromas that truly deliver superior and sensorial shower moments. We aim to position Palmolive as a premium, natural brand that offers an elevated bathing experience.”

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Juneston Mathana, Executive Creative Director at WPP@CP shares his insights, stating, “If the brand has taken a stance to move beyond only functional benefits and redefine the category, then it’s only natural for the communication to do the same. The concept of a floating bathtub gently drifting above the hustle and bustle of the city didn’t just sound refreshing, but also exciting. It’s an image that will forever be inviting, like the magic carpet ride. And bringing this beautiful vision to life was the masterful Sachin Kotre and his team from Lensflare Films.”