Pepperfry, a leading Indian online marketplace specializing in furniture and home décor has recently launched its latest campaign “Fashion for Home.” The campaign is designed to bridge the worlds of personal fashion and home décor, drawing meaningful connections between the two.

Catering to a youthful audience, while simultaneously captivating a wider demographic, “Fashion for Home” takes inspiration from the world of fashion to elevate home decor to a new level of sophistication and style.

At its core, the campaign underscores the idea that just as individuals meticulously curate and style their wardrobes, they can apply the same level of attention and creativity to furnishing and decorating their living spaces. In essence, accessories are to a person’s wardrobe what decor is to a home.

To resonate with a fashion-forward audience, Pepperfry has partnered with the esteemed fashion brand ‘StyleMati’ as their apparel collaborator. The campaign visuals showcase models wearing beautifully crafted StyleMati clothing, set against the backdrop of elegantly decorated Pepperfry homes. This collaboration embodies the ethos of ‘Making homes as fashionable as you’.

Speaking about the new campaign, Archana K., Lead of Brand Marketing at Pepperfry, said, “We are delighted to introduce our new campaign, ‘Fashion for Home,’ urging fashionistas to style their homes as meticulously as they style themselves. At Pepperfry, we firmly believe that one’s home should reflect their personal style as much as their wardrobe does. With ‘Fashion for Home,’ our goal is to inspire individuals to view their living spaces as an extension of their identity.”

This campaign showcases Pepperfry as the ultimate destination for home styling needs, offering over 60,000 options in Home Decor, Lamps & Lighting, Kitchen & Dining and Furnishings. it empowers the audience to create homes as fashionable as you.