Dabur, a prominent player in India’s Consumer Goods Sector, has rolled out its latest campaign for Dabur Chyawanprash, titled “Ander Se Strong.”

Conceptualized and executed by The Bridge, a digital sports media platform dedicated to Indian sports, the three-month-long campaign adopts a comprehensive strategy to make a nationwide impact. Firstly, the campaign gave a view of how elite athletes outside cricket go about their day. Athletes from diverse fields such as kabaddi, athletics, and hockey were a part of this campaign, sharing their lives and routines while Dabur Chyawanprash was integrated seamlessly to emphasise the theme of “AndarSeStrong.”

Featuring athletes like Tokyo Olympics Bronze-Medallist Mandeep Singh and Asian Games 2023 Silver-Medallist Jyothi Yarraji, the “AndarSeStrong” campaign focussed on celebrating stories of individuals who unleashed their inner strength and inspired millions across the country through their sporting achievements.

Commenting on the campaign, Rakesh Tahiliani, AGM of Marketing – Health Supplements, Dabur India, said, “We are dedicated to nurturing the ambitions of Indian athletes across all levels. The ‘AndarSeStrong’ campaign, featuring Olympic athletes and Pro Kabaddi League players, underscores our belief in the power of inner strength and resilience. By bringing organisations like One Thousand Hockey Legs and Bridges of Sports Foundation into the spotlight, we aim to motivate individuals to unlock their potential and pursue their passion for sports.”

Also Read | Cadbury Perk Launches Fresh Campaign Featuring Bollywood Star Alia Bhatt

Arshi Yasin, founder, and CEO of The Bridge.“We are proud to conceive and execute this campaign that aims to celebrate diverse sports like Kabaddi, Hockey, Athletics, Boxing, etc. As a responsible media house, we must educate the masses & raise awareness by bringing such stories to the forefront. There wouldn’t have been a better brand than Dabur to collaborate with on this idea. Since this is an Olympic year, it becomes imperative for us to strengthen such storytelling to garner interest and engagement among the audience.”