Mondelez India’s beloved brand, Cadbury Perk unveils its new campaign starring Bollywood sensation Alia Bhatt. The campaign aims to encourage consumers to embrace life’s challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’.

In a world that’s often filled with small stresses and uncertainties, Cadbury Perk believes in the power of positivity and light-hearted fun. Through its latest campaign, Built upon the brand’s purpose ‘Take It Lightly,’ Cadbury Perk seeks to motivate individuals to approach life’s twists and turns with humour and optimism. Through an engaging narrative, Cadbury Perk endeavours to connect with its audience, encouraging them to navigate life’s ups and downs with a smile and a Perk in hand.

Mr. Nitin Saini, Vice President- Marketing, Mondelez India, commented, “Since its inception, Cadbury Perk has been deeply ingrained in youth culture due to its fun persona and light-hearted narrative. Continuing this legacy, our new film Illustrates how a simple change in attitude can make a big difference in positively navigating life’s twists and turns. We believe this campaign will resonate with young consumers who live life with the same vivacity as personified by our brand ambassador Alia Bhatt, inspiring them to embrace a lighter and more joyful approach to everyday challenges”.

Alia Bhat also shared excitement about the collaboration, stating, “I have always been a fan of Cadbury Perk as I deeply resonate with their belief to ease life’s small disappointments with humour and optimism. This long partnership has been an absolute delight!”

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Sukesh Nayak, Chief Creative Officer, Ogilvy India said “We are very excited to create a new film for Cadbury Perk. This brand stands for the need of the hour – to take things lightly. There are everyday niggles that take over the best of us, dampening our mood. Perk with its light chocolate format helps us overcome such moments in life by making our mood lighter. We had fun collaborating with Alia Bhatt and Prasoon Pandey on this project, both known for always taking things lightly.”