Mango Unveils its new Campaign “From Barcelona with Love” Featuring Renowned Influencers

By Elets BrandStory - 25 April 2024
Mango

Mango, a prominent name in the fashion industry, has unveiled its highly anticipated 2024 summer campaign titled “From Barcelona with Love” starring three renowned influencers from India, Juhi Godambe, Shiv Shakti and Vagmita Singh.

As part of the “From Barcelona with Love” campaign Juhi, Vagmita, and ShivShakti each star in a digital film highlighting vibrant collections from the brand. Juhi Godambe’s collection focuses on bold workwear, ShivShakti’s statement pieces tailored for modern women and Vagmita’s collection showcases fashionable casuals.

The commercial vividly captures the vibrancy of Barcelona, with the influencers walking around the city in their trendy outfits. The upbeat music complements the vibrancy of the city. Their interaction of curating the lookbook unfolds in the Mango office, as they delve into the outfit selection process, Juhi picking the bold workwear, ShivShakti the statement pieces and Vagmita going for the glam basics.

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Speaking of the collection, Venu Nair, Chief of Strategic Partnerships and Omni Channel Business, Myntra, said, “This collection brings an authentic Spanish touch into the Indian customers’ wardrobe and serves as a bridge, gracefully spanning the rich heritage and fashion synonymous with the effervescent city of Barcelona, tailored precisely to meet the discerning tastes of Indian women. We are excited to have this collection on Myntra.”

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