As Mother’s Day is around the corner, BIBA, the renowned Indian Fashion Brand, has recently launched its latest campaign, titled, “ Kuch Nahi”. The campaign aims to showcase the endless support and boundless affection of mothers, who often seek nothing in return for their sacrifices. The campaign features renowned Indian TV actress, Shilpa Saklani.
Highlighting the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. Whether it was a comforting hug, a listening ear, or a small gesture of kindness, mothers have always been there, giving without expecting anything in return.
To honour and celebrate mothers, BIBA introduces the “Kuch Nahi” collection, designed especially for Mother’s Day, This collection embodies the essence of the phrase “Kuch Nahi” (nothing), encapsulating the essence of maternal affection and understanding. Time and again, when asked what they desire, mothers humbly respond with this phrase, “Kuch Nhi” underscoring their unwavering commitment to their families’ well-being above their own wants.
The campaign film portrays the everyday moments of a mother’s love and sacrifice. It depicts the story of a mother, who effortlessly fulfills the needs of her family, always knowing exactly what they need, even without them having to share. The film beautifully illustrates the daughter’s thoughtful gesture of bringing her mother a BIBA outfit for a family function, honouring her with a selfless act that underscores the depth of a mother’s understanding and compassion.
Mr Siddharath Bindra, Managing Director of BIBA Fashion, shares his thoughts on the campaign, stating, “My mother has been my biggest inspiration over the years. She started her own business with no training at the age of 40. This Mother’s Day we have a special film that is dedicated to all the Mothers for their unconditional love and a special Collection to offer which is a great gift for the Kuch nahi that they ask the children for. We are sure this will resonate with our audiences and look forward to a wonderful response.”
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The “Kuch Nahi” collection will be available for purchase on BIBA’s official website and across select retail stores nationwide. Join BIBA in honouring mothers this Mother’s Day by embracing the spirit of “kuch nahi” and giving them the love and appreciation they truly deserve.
