inDrive an international ride-hailing business operating in India, has recently unveiled actor Vikrant Massey as its first brand ambassador. The announcement of Vikrant’s appointment comes alongside the launch of a marketing campaign titled“Ab app ki nahi, aap ki chalegi”

The campaign aims to highlight the brand’s ethos of “Value for Money” and inDrive’s USP “Offer Your Fare” Which provides users with the freedom to determine the fare for a ride and even negotiate directly with the diver within the app. In the inDrive app, users can either offer a fare for their ride or select one of the driver offers amongst many on the basis of their vehicle model, Driver Rating, and Arrival Time.

The Brand film showcases the everyday challenges faced by Indians when booking cab services.

Avik Karmakar, Senior GTM Manager- South Asia inDrive India, expressed excitement about the collaboration, stating, “We’re delighted to welcome Vikrant Massey as the face of inDrive in India. His relatable persona deeply resonates with our diverse audience, aligning well with our campaign- Ab app kin hi, aap ki chalegi!”

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Sharing his thoughts on the partnership, Vikrant said, “I am looking forward to being a part of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive offers to its riders and drivers. inDrive is fair, where instead of the app, people decide the fare among themselves.”

Pavit Nanda Anand, APAC Communications Lead, inDrive commented, “As a brand, at inDrive our mission is Challenging injustice – which is very much connected to our history. This campaign, “Ab app ki nahi, aap ki chalegi!” aims to reiterate our efforts to provide fair pricing opportunities to as many people as possible across different countries around the world.”