Metro Brands has recently announced the appointment of Meenakshi Samantaray as its Head of Marketing for the Sports Division. Before joining Metro Brands, Meenakshi served as the Vice President of Marketing & Communications at Zee Entertainment Enterprises Limited.

Sharing her excitement about the new role on Linkedin, Meenakshi expressed her enthusiasm, stating, “After spending an enriching half decade with Zee Entertainment Enterprises Limited, it was time to take the next strategic career move. As a protege of Unilever and Future Group India, my heart and core have always been in the lifestyle and retail category. A large part of me has always been inclined to return to a space that could allow me to amalgamate my experience in live entertainment and sports marketing. And it seems destiny was on my side! I am thrilled to announce that I am joining Metro Brands Limited as the Head of Marketing for their Sports Division.”

With a career spanning 14 years, Meenakshi brings a diverse skill set to Metro Brands. She possesses expertise in Influencer Marketing, Public Relations, B2b Marketing, Social Media Marketing, Marketing Communications, Brand Management and more.

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Before her tenure at Zee Entertainment Enterprises Limited, Meenakshi also held various leadership roles at some prominent organisations such as Acc Cement, Future Group India and Hindustan Unilever Limited.