Himalaya Wellness Company has recently unveiled its latest campaign titled “It Starts With Gums” aimed at creating awareness about the importance of Gum Health in India. Through three digital films, the campaign seeks to emphasize the significance of maintaining healthy gums for overall oral well-being.

The “It Starts With Gums” campaign aims to educate consumers about the often-overlooked role of gums in maintaining good oral hygiene. Many Indians experiencing symptoms like bad breath, bleeding gums while brushing, or pain while eating, are often unaware that the root cause of these problems is unhealthy gums.

Ragini Hariharan, Marketing Director for Personal Care and Hygiene at Himalaya Wellness, commented on the campaign, stating, “At Himalaya, we believe that good oral health starts with healthy gums. The “It Starts With Gums” campaign reaffirms Himalaya’s commitment to promoting holistic oral health, with a particular focus on the often-neglected aspect of gum care. By educating and engaging with our consumers, we aim to foster a culture of holistic oral care through Ayurvedic wisdom, ensuring brighter smiles and better overall well-being for everyone.”

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Commenting on the launch of the campaign, Karan Arora, Category Manager for Oral Care for Himalaya Wellness Company, adds “To specifically work on making the gums healthy, we have developed the Himalaya Ayurveda Gum Care Toothpaste. It is a holistic Ayurvedic formulation, with 13 time-tested herbs, based on the traditional and trusted practices of Ayurveda Danta Swasthya and modern science to remove plaque, fight germs in the gums and also tighten them.”