As cricket fever rises with fans rallying behind their favorite teams, MAGGI adds to the excitement with its newest campaign, ‘MATCH. MAGGI. MASALA.’ This campaign, featuring cricket star Smriti Mandhana, emphasizes the shared joy of enjoying MAGGI noodles, regardless of team allegiance.

Commenting on the campaign launch, Rajat Jain, Director of Foods Business at Nestlé India, remarked, “Our campaign ‘MATCH. MAGGI. MASALA.’ celebrates the collective joy of savoring a delicious bowl of MAGGI while cheering for different teams, making the game even more exciting. We are delighted to have the champion Smriti Mandhana join us, who herself finds it irresistible to enjoy MAGGI while watching the matches. We believe this campaign will enhance the cricket spirit by bringing ultimate delight to our consumers.”

Smriti Mandhana shared her enthusiasm, stating, “MAGGI is my first love, and I am thrilled to be associated with a brand that combines my two favorite things. The campaign truly resonates with my experience of enjoying MAGGI while watching cricket with friends – it’s genuinely ‘MATCH. MAGGI. MASALA.’”

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The campaign includes a digital film and social media activation, showcasing the love for MAGGI’s taste even when friends support different teams.