Bata India recently announced the appointment of Deepika Deepti as its Marketing Head. In her new role at Bata India, Deepika is set to uphold and elevate a new stylish trajectory for the brand in the fashion and lifestyle space, the company stated in a press release.

Before joining Bata India, Deepika served as the Head of Marketing at Metro Brands Limited, She also held the position of Chief Executive Officer at Bhaane, Prior to that, she was associated with Addidas from January 2008 to September 2018.

Expressing her excitement, Deepti said, “Bata India has been a symbol of trust and quality for close to a century. I am excited about this new journey and can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”

Commenting on Deepik’s appointment, Gunjan Shah, MD and CEO, of Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumisation, casualisation and building strong style credentials. I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”