To all the people who have a romantic relationship with coffee: the world of caffeine is turning upside-down. From being asked, “What’s your preference, tea or coffee?” to being asked, “What flavor of coffee would you prefer?”, it’s almost a treat for all caffeine lovers. Gone are the days when beans were just beans; today, we have much more to add to that single cup of coffee. It might startle you to learn that Country Bean, a coffee brand, has launched flavors like strawberry cheesecake, banana pudding, mint mocha, blueberry muffin, and much more.

There was a time when coffee was just a morning pick-me-up, but with Country Bean’s funky flavors, coffee has been transformed into a whole new dish, enticing the taste buds and tantalizing the senses in ways previously unimagined. Country Bean, a company launched in 2018 as India’s first flavored coffee brand by Aditi and Aneesh Satnaliwala, is the brainchild of Aditi, a coffee lover who studied abroad. After returning to India, Aditi missed the coffee she used to have abroad. After many failed experiments, she got the idea of starting Country Bean.

It was the emergence of a pandemic that changed the fate of this startup. Somewhere between the trend of dalgona coffee and no option for window shopping, Country Bean prospered. However, it was not just a story of luck; their vision and strategies of bringing cafe-like coffee home at the most affordable prices were the reasons for their success. Their consistency in advertisements and launching something new every time captivated all buyers. Recently, they’ve seen a 40% increase in purchase orders within six months. They’ve grown 10x in the last two years alone and are still planning to launch some controversial but mind-blowing flavors alongside some spreads and coffee brewers at very economical prices.

Therefore it is time to relish the innovation in food & give our tastebuds the joy of newness.