Beauty and personal care brand, Mamaearth, has joined hands with Zepto to start 2025 by planting trees. For every Mamaearth product purchased on Zepto, the brand will plant a tree on behalf of the customer. The initiative combines Zepto’s fast delivery service with Mamaearth’s focus on sustainability by offering consumers an easy way to support environmental efforts.

The campaign highlights the idea of New Year’s resolutions and the desire for positive change. The film shows a relatable start-of-the-year question, “What’s your New Year’s resolution?” and recalls childhood memories of planting trees with loved ones. It suggests that this simple act can now be replicated in under 10 minutes by ordering Mamaearth products on Zepto.

The partnership encourages consumers to contribute to a greener future while reinforcing Mamaearth’s message of ‘Goodness Inside.’ It also depicts Zepto’s role in making sustainable choices more convenient.

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Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer, explained that Mamaearth believes small actions can lead to a significant impact, and the campaign is part of their Goodness Inside philosophy. It is inviting consumers to join the company in creating a greener planet, and partnering with Zepto makes this initiative even easier through fast delivery, Mishra further added.

Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, added that Zepto is excited to work with Mamaearth to begin 2025 with a green initiative, and called the partnership “quick, simple and impactful.”

Since 2020, Mamaearth has planted a tree for every order placed on its website and app, resulting in over 8,00,000 trees planted across India. The Plant Goodness initiative continues with this collaboration, making sustainability more accessible.

The campaign will run for a limited time, reaching audiences on digital platforms to promote awareness and participation for a greener tomorrow.