Dream 11, a fantasy sports platform, has launched its new campaign for the T20 World Cup titled “Yeh Sabka Dream Hai”. The campaign highlights the support of Indian mothers for Team India, and their hopes for victory in the ICC Mens’s T20 World Cup. Featuring Ayesha Raza as ‘MummyJi” the commercial emphasizes the role of mothers in supporting their children, symbolised by the Indian Cricket Team. The campaign will be showcased on Dream11’s YouTube channel and digital platforms,

Expressing excitement about the campaign Vikrant Mudaliar, CMO Dream Sports, stated, After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own. The campaign highlights the unwavering dedication and support of Indian mothers and the value of “ma ka aashirwad”. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign stays true to our ethos of pure passion for cricket, regardless of age or gender.”

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The campaign film has been conceptualised and produced by DDB Mudra.