Aristotle, the famous Greek philosopher, once said, ‘Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual.’

With such a vision aligned with Aristotle’s philosophy, LinkedIn has unveiled its new campaign, ‘Stronger Together.’

Developed in collaboration with Leo Burnett India and produced by Prodigious, the ‘Stronger Together’ campaign is strategically targeted towards young and mid-career professionals who are eager to upskill and advance towards fulfilling careers. By showcasing real-life stories and experiences, LinkedIn aims to inspire individuals to leverage their networks as catalysts for personal and professional development.

During the ICC Men’s T20 Cricket World Cup, viewers can catch the ‘Stronger Together’ ad on Disney+ Hotstar Entertainment & Sports, while the campaign will also be prominently featured across Facebook, Instagram, and YouTube from May 22 to June 30, 2024. Through these diverse platforms, LinkedIn seeks to reach and engage professionals across all walks of life, inviting them to join a thriving community where collaboration, learning, and growth are celebrated.

The campaign emphasizes the importance of networking in professional circles and overcoming the challenge of being overlooked.

Let’s admit it, initiating communication can be a real icebreaker for most of us, whether it’s at a family gathering or in a professional setup. We often find ourselves sitting with poker faces, struggling to portray ourselves in front of strangers. Convincing someone of our worth in a job market where competition is fierce requires connecting with as many professionals as possible.

To facilitate this, LinkedIn provides one of the best platforms where strangers with similar interests and requirements come together.

A recent research conducted by LinkedIn revealed a staggering statistic: 83% of professionals in India aspire to grow their networks in 2024. This statistic underscores the increasing awareness among professionals of the pivotal role networking plays in navigating today’s dynamic job landscape. With a vast pool of applicants vying for opportunities and diverse skill requirements shaping job roles, the job hunt can often feel daunting and isolating. However, the ‘Stronger Together’ campaign serves as a timely reminder that professionals need not face these challenges alone.

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At the heart of LinkedIn’s campaign lies a suite of powerful features designed to empower professionals to expand their networks and forge meaningful connections. From the convenience of peer-to-peer interactions through ‘Messaging & InMail’ to accessing expert insights and knowledge via ‘Collaborative Articles,’ LinkedIn offers a diverse array of tools to facilitate networking and professional growth. The ‘My Network’ feature provides personalized network recommendations, while ‘Job Home’ offers tailored job alerts and recommendations, ensuring that professionals stay connected and informed throughout their career journeys.

LinkedIn’s ‘Stronger Together’ campaign shines a spotlight on the transformative potential of networking in our interconnected world. As professionals navigate their career journeys, this campaign serves as a reminder that they need not walk alone.”